Posts by Administrator
13 Tips to Improve Your Social Media Marketing Strategy
Social media. It slowly crept into our lives, little by little. Until it was the focal point of our lives. Today, 7 in 10 Americans use social media, compared with only 5% in 2005. Businesses took notice, and social media has since revolutionized the way we do marketing. The benefits are endless with a well-executed…
Read MoreThe Ultimate Guide to Google Ads [Examples]
via HubSpot If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 259 million unique visitors and 4.8 billion daily interactions. Somewhere like … Google. Google Ads was launched just two years after what has become the most popular website in the world: Google.com.…
Read MoreThe lessons learned under lockdown will help us grow and improve
via Workplace Insight As the global community navigates the Coronavirus crisis, the nature of the workplace will be more important than ever. We have been working remotely on an unprecedented scale, and the benefits are clear – flexibility, time with family, and reduced commuting as a start. In some form, working from home is here…
Read MoreHow Remote Working Is Reshaping A Future New World Of Work
via Forbes COVID-19 struck fast and hard. And most of us had to hit the ground running to accommodate our attitudes and habits as we started working from home. Sharat Sharan, CEO, President, and Co-Founder of ON24 described it as a tsunami, “While we could see it coming, once it hit, the pandemic changed business overnight. And…
Read More25 Clever Content Marketing Examples with Amazing Results
Via Optinmonster Ever feel like you’re running out of ideas for your content marketing campaigns? You’re not alone. Content marketing is all about using content to attract and retain visitors, and eventually turn them into customers. And most people who use it know it’s effective. There’s just one problem: content marketing can be seriously hard work.…
Read MoreMarketing Madness Bracket: Buzzword Beaters
By: Sean Callahan When the NCAA Men’s Basketball Tournament rolls around each year, people go crazy. They fill out numerous brackets, skip work, and crowd into their favorite sports bars at 10 in the morning to catch the action. The games playing out in this tourney are often emotional roller coasters, which can leave us…
Read More5 Things Your Business Is NOT Doing to Get More Sales Online
I talk with business owners all day – of every business size – about what they can do to generate new business and increase sales online. If you’re in business today, and you or your salespeople are NOT getting the kind of online sales increases you’re looking for, it’s probably one (or all five) of…
Read MoreUsing Content Marketing to Market and Sell Luxury Real Estate
via Fronectics Real Estate Luxury real estate firms use content marketing and social media to carry the lifestyle brand they’ve built around their properties into the online world. In real estate sales, you want people to find your properties, like what they see, and ultimately be moved to purchase. In other words, you want to…
Read MoreThe Ultimate Guide to Video Marketing
via HubSpot Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. According…
Read MoreA B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
via snapapp For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. The quicker the sale, the more profitable the product. The pressure of the bottom line pushed marketers towards a more immediate, aggressive,…
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